Channels of advertising

Common methods of advertising include:

• Television commercial campaigns
• Print media campaigns
• Billboard campaigns
• Product placement in films and television programs
• Various forms of branding, including clothing
• Online marketing

The first televised toy commercial to be shown in the United States was for Hasbro's Mr. Potato Head in 1955.^[7] Since then television has been one of the most important media for marketing toys.

The Internet has created a whole new environment for advertisers and new strategies have developed to take advantage of the lack of a regulatory body. Now a significant part of youth culture, marketing campaigns can target children without any parental supervision.^[1] Interactive games are a new medium which can be used to advertise toys to children without them realising that it is part of a gimmick