Thursday, August 12, 2010

3-D re-release

On October 2, 2009, the film was re-released in Disney Digital 3-D.[31] The film was also released with Toy Story 2 as a double feature for a two-week run[32] which was extended due to its success.[33][34] In addition, the film's second sequel, Toy Story 3, was also released in the 3-D format.[31] Lasseter commented on the new 3-D re-release:

"The Toy Story films and characters will always hold a very special place in our hearts and we're so excited to be bringing this landmark film back for audiences to enjoy in a whole new way thanks to the latest in 3-D technology. With Toy Story 3 shaping up to be another great adventure for Buzz, Woody and the gang from Andy's room, we thought it would be great to let audiences experience the first two films all over again and in a brand new way."[35]

Translating the film into 3-D involved revisiting the original computer data and virtually placing a second camera into each scene, creating left-eye and right-eye views needed to achieve the perception of depth.[36] Unique to computer animation, Lasseter referred to this process as "digital archaeology."[36] The process took four months, as well as an additional six months for the two films to add the 3-D. The lead stereographer Bob Whitehill oversaw this process and sought to achieve an effect that impacted the emotional storytelling of the film:

"When I would look at the films as a whole, I would search for story reasons to use 3-D in different ways. In 'Toy Story, for instance, when the toys were alone in their world, I wanted it to feel consistent to a safer world. And when they went out to the human world, that's when I really blew out the 3-D to make it feel dangerous and deep and overwhelming."[36]

Unlike other countries, the UK received the films in 3-D as separate releases. Toy Story was released on October 2, 2009. Toy Story 2 was instead released January 22, 2010.[37] The re-release performed well at the box office, opening with $12,500,000 in its opening weekend, placing at the third position after Zombieland and Cloudy with a Chance of Meatballs.[38] The double feature grossed $30,714,027 in its five-week release.[38]

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